Hasbiarahman EfendiWriting
Articles by Hasbiarahman Efendi
Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.
28 June 2026 · 8 min read · Team Leadership, Creator Marketing
What 5 People and 6,000 Creators Taught Me About Building Teams
The hardest part of managing 6,000 creators wasn't the creators. It was learning how to lead the 5 people behind them. Most of my LinkedIn writing has focused on…
26 June 2026 · 9 min read · Creator Marketing, Affiliate Marketing, Case Study
Zero Cash Fee, 10,000+ Videos: The Product Barter System That Scaled Creator Content at Volume
The most underrated tool in affiliate marketing isn't a bigger budget. It's product. Most brands think creator partnerships require cash. A fee per post. A negotiated…
11 June 2026 · 5 min read · Affiliate Marketing, Creator Marketing, Case Study
Scaling to 6,000: The Affiliate Onboarding Playbook That Actually Worked
Most affiliate programs don’t have a creator problem. They have a system problem. When I joined the global account at the mandate was clear: build a creator affiliate…
11 June 2026 · 5 min read · Creator Marketing, Affiliate Marketing
The Creator Strategy No One Talks About And Why It Outperformed Everything Else
Everyone’s fighting to recruit new creators. Meanwhile, your biggest untapped asset is already on your list — sleeping. Everyone’s fighting to recruit new creators…
5 October 2023 · 3 min read · Content Strategy, TikTok, Creator Marketing
Unleashing the Power of User-Generated Content (UGC) on TikTok: A Gateway to Authentic Brand Promotion and Enhanced Engagement
UGC Content on TikTok, Modern Mouth to Mouth Marketing In an era where the digital landscape is constantly evolving, platforms like TikTok have transformed from mere…
19 June 2023 · 3 min read · Creator Marketing, TikTok
🌟 Mursid: Kisah Inspiratif dari Pekerja Pabrik hingga Seleb TikTok! 💫📱
Bagi pengguna TikTok, pasti sudah tidak asing dengan sosok Mursid. Ia adalah seleb TikTok yang kontennya lucu banget meskipun terkadang absurd. Konten-konten Mursid…