Hasbiarahman EfendiWriting
Articles by Hasbiarahman Efendi
Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.
12 November 2026 · 3 min read · Marketing Automation, Case Study, Content Strategy
20 Accounts, 2 People, 40 Posts a Day: A Content Automation System Built From Zero
How I built a content operation for The Lavana Signature where two people run 20 social accounts, each posting a carousel and a video every day.
26 June 2026 · 9 min read · Creator Marketing, Affiliate Marketing, Case Study
Zero Cash Fee, 10,000+ Videos: The Product Barter System That Scaled Creator Content at Volume
The most underrated tool in affiliate marketing isn't a bigger budget. It's product. Most brands think creator partnerships require cash. A fee per post. A negotiated…
12 June 2026 · 9 min read · Community, Affiliate Marketing, Case Study
From 5% to 20%: The Community Engagement Strategy That Quadrupled Affiliate GMV
Onboarding 6,000 creators in a month was one thing. Getting them to actually perform — consistently, at scale, across an entire product portfolio — that was a completely…
11 June 2026 · 5 min read · Affiliate Marketing, Creator Marketing, Case Study
Scaling to 6,000: The Affiliate Onboarding Playbook That Actually Worked
Most affiliate programs don’t have a creator problem. They have a system problem. When I joined the global account at the mandate was clear: build a creator affiliate…
10 October 2023 · 3 min read · Community, Case Study
The Rise of Jambi Night Market: A Beacon of Hope and Community Revival Post-COVID
In the heart of Jambi, a story of resilience and public unfolds, bringing life back to a once-deserted area and sparking a new era of socio-economic development and…