Writing

Articles by Hasbiarahman Efendi

Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.

12 November 2026 · 3 min read · Marketing Automation, Case Study, Content Strategy

20 Accounts, 2 People, 40 Posts a Day: A Content Automation System Built From Zero

How I built a content operation for The Lavana Signature where two people run 20 social accounts, each posting a carousel and a video every day.

5 October 2023 · 3 min read · Content Strategy, TikTok, Creator Marketing

Unleashing the Power of User-Generated Content (UGC) on TikTok: A Gateway to Authentic Brand Promotion and Enhanced Engagement

UGC Content on TikTok, Modern Mouth to Mouth Marketing In an era where the digital landscape is constantly evolving, platforms like TikTok have transformed from mere…

18 June 2023 · 3 min read · TikTok, Content Strategy, Digital Marketing

📣 Should Brands Follow TikTok Trends to Boost Their Followers? 🚀

In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse platform that captures the attention and creativity of millions. With its addictive…