Hasbiarahman EfendiWriting
Articles by Hasbiarahman Efendi
Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.
26 June 2026 · 9 min read · Creator Marketing, Affiliate Marketing, Case Study
Zero Cash Fee, 10,000+ Videos: The Product Barter System That Scaled Creator Content at Volume
The most underrated tool in affiliate marketing isn't a bigger budget. It's product. Most brands think creator partnerships require cash. A fee per post. A negotiated…
12 June 2026 · 9 min read · Community, Affiliate Marketing, Case Study
From 5% to 20%: The Community Engagement Strategy That Quadrupled Affiliate GMV
Onboarding 6,000 creators in a month was one thing. Getting them to actually perform — consistently, at scale, across an entire product portfolio — that was a completely…
11 June 2026 · 5 min read · Affiliate Marketing, Creator Marketing, Case Study
Scaling to 6,000: The Affiliate Onboarding Playbook That Actually Worked
Most affiliate programs don’t have a creator problem. They have a system problem. When I joined the global account at the mandate was clear: build a creator affiliate…
11 June 2026 · 5 min read · Creator Marketing, Affiliate Marketing
The Creator Strategy No One Talks About And Why It Outperformed Everything Else
Everyone’s fighting to recruit new creators. Meanwhile, your biggest untapped asset is already on your list — sleeping. Everyone’s fighting to recruit new creators…