Hasbiarahman Efendi
Hi, I'm
Hasbiarahman Efendi
Social Commerce & Digital Marketing Expert
I build affiliate and creator programs that sell, run the marketing around them, and build the websites too.
Ex-TikTok. Ex-WPP Media. Now building the affiliate engine at RedDoorz.
6,000+ creators.
One system.
Hasbiarahman Efendi · Social Commerce & Digital Marketing Expert
Recruit.Brief.Scale.
Almost five years in creator and affiliate marketing, on all three sides of the table: TikTok the platform, WPP Media the agency, and RedDoorz the brand.
Selected Work.
Four websites I built outside my day job, all live today. Each one does real work: bookings, sign-ups, a community.
Jumat Manjat
Home of a Friday-night climbing community in Jakarta, open to every level. Queue, community chat, merch and stories in one place. 1,747 climbers have joined.
Brandals.id
Fishing open trips turned into a booking flow: pricing tiers, sign-up with proof of payment, boat rental and shop.
Jambi Night Market
Bilingual event site that brings visitors to the park and signs tenants up: agenda, gallery, tickets, FAQ.
Boulder Analyzer
Upload a climb, get an analysis, and save it to a shared timeline so other climbers on the same route can learn from it.
Writing.
Notes from running affiliate and creator programs, written by me.
Experience
Platform. Agency. Brand.
- 2026 — Now
RedDoorzAffiliate Marketing Manager
Built the affiliate system for The Lavana, its villa brand, from scratch with KOL partnerships. Set up its social media presence and direct end-to-end digital marketing to grow property bookings. Built a content automation system where two people run 20 accounts, each posting a carousel and a video every day.
- 2025 — 2026
WPP MediaAffiliate Manager
Scaled the Maybelline TikTok affiliate program to a 233% GMV increase across a 6,000+ creator pipeline. Led the team through a restructure from eight people to five while serving several FMCG clients.
- 2024 — 2025
TikTokSr. Community Strategist & Partnership
Creator management, strategic creator onboarding and collaborations, and performance analysis.
- 2021 — 2025
TikTokContent Strategist & Creator Growth, e-Commerce
Joined as an e-commerce operations intern in December 2021, then moved into content strategy and creator growth full-time.
Services
Things I Do.
Affiliate & creator programs
Recruiting, briefing and commission structures for thousands of creators, including product-barter systems that scale content without cash fees.
Social commerce
TikTok-native creator activation tied to GMV, built on three and a half years inside TikTok e-commerce.
Performance & digital strategy
Multi-channel plans aligned to client KPIs, with weekly reporting that drives the next decision.
Content & social
Building a brand's social presence from zero: content strategy, KOL partnerships and day-to-day execution.
Team & operations
Setting KPIs, distributing workload and writing SOPs so a small team can run high-volume campaigns.
Web & landing pages
Websites that convert: booking flows, event sites, shops and community platforms, designed and built by me.
Hiring for affiliate, creator or performance marketing?