Speaking

Talks on creators, automation and social commerce.

I speak about what I have built: an affiliate pipeline of 6,000+ creators, a content system where two people run 20 accounts, and the websites behind my own communities. Practical sessions, with frameworks the audience can use the next day.

Ex-TikTokEx-WPP MediaNow at RedDoorzBahasa Indonesia or English

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Topics

Each topic works as a 30–60 minute talk with Q&A, or as a hands-on workshop.

Managing 6,000 Creators: An Affiliate System That Scales

For brand, e-commerce and agency teams

How to grow an affiliate program from a few hundred creators to thousands without the team growing at the same rate. Based on running the Maybelline TikTok affiliate program at WPP Media, where GMV grew 233% across a pipeline of 6,000+ creators.

How to onboard creators in batches without losing quality
Creator tiers: who gets product, who gets a fee
The metrics that show whether a creator program is healthy

Read first: Scaling to 6,000: The Affiliate Onboarding Playbook

20 Accounts, 2 People: Content Automation for Small Teams

For marketing teams, hospitality and multi-outlet brands

How The Lavana Signature, RedDoorz's villa brand, went from no social presence to 20 accounts posting a carousel and a video every day, run by two people, with guest chats answered and booked inside the DM.

Why the guideline has to come before the tools
Making content once and publishing it everywhere
What to hand to an AI assistant and what to keep human

Read first: 20 Accounts, 2 People, 40 Posts a Day

Social Commerce for SMEs: Where to Start

For UMKM, founders, students and community programs

A practical starting guide for small businesses selling through social platforms, drawing on four years in TikTok e-commerce and on building booking and community websites for my own projects.

Content that sells versus content that only gets watched
Working with creators on a small budget, including product barter
Reading your own sales data without an analyst

Read first: Zero Cash Fee, 10,000+ Videos: The Product Barter System

Formats

30–45 min

Keynote or talk

One topic, the story behind it and a framework to take home. Online or on site.

60–120 min

Workshop

Hands-on: participants apply the framework to their own brand or project during the session.

30–60 min

Panel, podcast or guest lecture

Conversation on creator marketing, social commerce or moving between platform, agency and brand.

Speaker bio · free to use on event pages

Hasbiarahman Efendi

Hasbiarahman Efendi is a Social Commerce & Digital Marketing Expert based in Jakarta and Affiliate Marketing Manager at RedDoorz, where he built the affiliate program, social presence and digital marketing of The Lavana Signature from zero. Before that he was Affiliate Manager at WPP Media, scaling the Maybelline TikTok affiliate program to a 233% GMV increase across 6,000+ creators, and spent four years at TikTok in e-commerce content strategy, creator growth and partnerships. He holds master's degrees in Information Technology (BINUS University) and Applied Economics (Universitas Padjadjaran), and designs and builds websites for communities and small brands.

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Planning an event, class or podcast?

Send the date, audience, format and topic you have in mind. I usually reply within a few days.

Email · hasbiarahman.efendi10@gmail.com WhatsApp ↗ LinkedIn ↗