Hasbiarahman EfendiWriting
Articles by Hasbiarahman Efendi
Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.
12 November 2026 · 3 min read
20 Accounts, 2 People, 40 Posts a Day: A Content Automation System Built From Zero
How I built a content operation for The Lavana Signature where two people run 20 social accounts, each posting a carousel and a video every day.
28 June 2026 · 8 min read
What 5 People and 6,000 Creators Taught Me About Building Teams
The hardest part of managing 6,000 creators wasn't the creators. It was learning how to lead the 5 people behind them. Most of my LinkedIn writing has focused on…
26 June 2026 · 9 min read
Zero Cash Fee, 10,000+ Videos: The Product Barter System That Scaled Creator Content at Volume
The most underrated tool in affiliate marketing isn't a bigger budget. It's product. Most brands think creator partnerships require cash. A fee per post. A negotiated…
12 June 2026 · 9 min read
From 5% to 20%: The Community Engagement Strategy That Quadrupled Affiliate GMV
Onboarding 6,000 creators in a month was one thing. Getting them to actually perform — consistently, at scale, across an entire product portfolio — that was a completely…
11 June 2026 · 5 min read
Scaling to 6,000: The Affiliate Onboarding Playbook That Actually Worked
Most affiliate programs don’t have a creator problem. They have a system problem. When I joined the global account at the mandate was clear: build a creator affiliate…
11 June 2026 · 5 min read
The Creator Strategy No One Talks About And Why It Outperformed Everything Else
Everyone’s fighting to recruit new creators. Meanwhile, your biggest untapped asset is already on your list — sleeping. Everyone’s fighting to recruit new creators…
25 November 2023 · 2 min read
Livestream Shopping Trend Prediction in 2024
As we enter 2024, the world of retail is changing fast, with livestream shopping becoming a key part of it. Based on recent studies, here's a look at the main trends…
10 October 2023 · 3 min read
The Rise of Jambi Night Market: A Beacon of Hope and Community Revival Post-COVID
In the heart of Jambi, a story of resilience and public unfolds, bringing life back to a once-deserted area and sparking a new era of socio-economic development and…
5 October 2023 · 3 min read
Unleashing the Power of User-Generated Content (UGC) on TikTok: A Gateway to Authentic Brand Promotion and Enhanced Engagement
UGC Content on TikTok, Modern Mouth to Mouth Marketing In an era where the digital landscape is constantly evolving, platforms like TikTok have transformed from mere…
29 August 2023 · 3 min read
Unlocking the Full Potential of TikTok Livestream Beyond Liveshopping
TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. While many associate TikTok with short, entertaining videos, there…
29 July 2023 · 2 min read
The Revolutionary Impact of Livestreaming on Ecommerce
The livestream event featuring Drrichardlee remarkably amassed over $200,000 USD in just a single day. Over the past few years, the rise of livestreaming has…
19 June 2023 · 3 min read
🌟 Mursid: Kisah Inspiratif dari Pekerja Pabrik hingga Seleb TikTok! 💫📱
Bagi pengguna TikTok, pasti sudah tidak asing dengan sosok Mursid. Ia adalah seleb TikTok yang kontennya lucu banget meskipun terkadang absurd. Konten-konten Mursid…
18 June 2023 · 3 min read
📣 Should Brands Follow TikTok Trends to Boost Their Followers? 🚀
In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse platform that captures the attention and creativity of millions. With its addictive…