Hasbiarahman EfendiWriting
Articles by Hasbiarahman Efendi
Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.
12 November 2026 · 2 min read · Digital Transformation, Community, Web & Landing Pages
From Group Chat to Platform: Digitising a Community
How I designed the Jumat Manjat climbing community site, and a framework for moving any community from a group chat to its own platform.
12 June 2026 · 9 min read · Community, Affiliate Marketing, Case Study
From 5% to 20%: The Community Engagement Strategy That Quadrupled Affiliate GMV
Onboarding 6,000 creators in a month was one thing. Getting them to actually perform — consistently, at scale, across an entire product portfolio — that was a completely…
10 October 2023 · 3 min read · Community, Case Study
The Rise of Jambi Night Market: A Beacon of Hope and Community Revival Post-COVID
In the heart of Jambi, a story of resilience and public unfolds, bringing life back to a once-deserted area and sparking a new era of socio-economic development and…