Writing

Articles by Hasbiarahman Efendi

Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.

25 November 2023 · 2 min read · Livestream Shopping, Social Commerce, TikTok

Livestream Shopping Trend Prediction in 2024

As we enter 2024, the world of retail is changing fast, with livestream shopping becoming a key part of it. Based on recent studies, here's a look at the main trends…

5 October 2023 · 3 min read · Content Strategy, TikTok, Creator Marketing

Unleashing the Power of User-Generated Content (UGC) on TikTok: A Gateway to Authentic Brand Promotion and Enhanced Engagement

UGC Content on TikTok, Modern Mouth to Mouth Marketing In an era where the digital landscape is constantly evolving, platforms like TikTok have transformed from mere…

29 August 2023 · 3 min read · Livestream Shopping, TikTok

Unlocking the Full Potential of TikTok Livestream Beyond Liveshopping

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. While many associate TikTok with short, entertaining videos, there…

19 June 2023 · 3 min read · Creator Marketing, TikTok

🌟 Mursid: Kisah Inspiratif dari Pekerja Pabrik hingga Seleb TikTok! 💫📱

Bagi pengguna TikTok, pasti sudah tidak asing dengan sosok Mursid. Ia adalah seleb TikTok yang kontennya lucu banget meskipun terkadang absurd. Konten-konten Mursid…

18 June 2023 · 3 min read · TikTok, Content Strategy, Digital Marketing

📣 Should Brands Follow TikTok Trends to Boost Their Followers? 🚀

In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse platform that captures the attention and creativity of millions. With its addictive…