Writing

Articles by Hasbiarahman Efendi

Notes on social commerce and digital marketing, from work at TikTok, WPP Media and RedDoorz.

25 November 2023 · 2 min read · Livestream Shopping, Social Commerce, TikTok

Livestream Shopping Trend Prediction in 2024

As we enter 2024, the world of retail is changing fast, with livestream shopping becoming a key part of it. Based on recent studies, here's a look at the main trends…

29 August 2023 · 3 min read · Livestream Shopping, TikTok

Unlocking the Full Potential of TikTok Livestream Beyond Liveshopping

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. While many associate TikTok with short, entertaining videos, there…

29 July 2023 · 2 min read · Livestream Shopping, Social Commerce

The Revolutionary Impact of Livestreaming on Ecommerce

The livestream event featuring Drrichardlee remarkably amassed over $200,000 USD in just a single day. Over the past few years, the rise of livestreaming has…